Tamba is the 1st brand of African ready meals, launched in 2019. Their products can be found mainly in Monoprix stores in Paris.
Tamba - Paris, France -2022
Brand identity
Photo / Video
UX / UI
3D
Tamba - Paris, France -2022
Brand identity
Photo / Video
UX / UI
3D
A CULINARY HERITAGE
Tamba was created by Mahamadou Sylla, a child of Senegal. He dreamed of being able to rediscover the flavors of his childhood, the flavors of his mother's cooking, those of traditional African cuisine.
Launched in supermarkets in 2019, the concept is simple: to (re)discover the culinary flavors of Africa through healthy, gourmet and practical ready-to-eat meals.
Being a new brand, the objective was to create a recognizable, simple and modern visual identity.
Tamba was created by Mahamadou Sylla, a child of Senegal. He dreamed of being able to rediscover the flavors of his childhood, the flavors of his mother's cooking, those of traditional African cuisine.
Launched in supermarkets in 2019, the concept is simple: to (re)discover the culinary flavors of Africa through healthy, gourmet and practical ready-to-eat meals.
Being a new brand, the objective was to create a recognizable, simple and modern visual identity.
New identity.
The logo was the only existing element when the project began. It is based on the profile of a lion, with the shape of the African continent at the tip of its tail, and a smoking bell at the base of its paws. The brand name TAMBA (short for the village of Tambacounda, Senegal) appears.
The Tamba typography was created especially for the brand. It is made up of bold typeface, and is used primarily for the names of prepared dishes, as well as for the hashtag #eatwithtamba.
Orange is one of the founding elements of Tamba's identity.
